ABOUT US
Empowering Creators, Transforming Brands
At School of New Media Australia, we specialize in content-driven brand growth and personal IP incubation. Through strategic education and hands-on experience, we empower individuals and businesses to navigate the digital landscape with confidence.
Whether you're building your personal brand, scaling a business, or expanding into global markets, our expertise in content strategy, branding, and community engagement helps you unlock new opportunities and achieve sustainable success.
PASSION FOR RESULTS
What We Believe
At School of New Media, we believe that content is more than just information—it's the foundation of influence, connection, and growth. In the ever-changing digital landscape, individuals and brands must harness the power of storytelling, strategy, and engagement to create meaningful impact.
We are committed to empowering creators, entrepreneurs, and businesses with the knowledge, tools, and innovation needed to shape their narratives, build authentic communities, and drive lasting success.
OUR BENEFITS
Why Choose Us?
At School of New Media, we don’t just teach strategies—we empower individuals and brands to build lasting influence in the digital era. Here’s why we stand out:
- Tailored Guidance – Whether you're an entrepreneur, professional, or corporate brand, our customized approach ensures your unique goals are met.
- Proven Success – With over 98 personal IPs incubated and 25 enterprise projects executed, we bring real-world experience to every collaboration.
- Global Perspective – Our expertise spans Australia, China, and Southeast Asia, helping brands expand beyond borders with confidence.
- Hands-On Innovation – We combine strategic insights with practical execution, ensuring that your growth is powered by the latest trends in new media.
Join us to transform your brand, elevate your influence, and unlock new opportunities in the digital space.
OUR TEAM LEADERS
Zac Zhao is a Sydney-based new media expert, senior journalist, content strategy researcher, and narrative structure specialist. He currently serves as the Dean of the Australian School of New Media.
With over 20 years of experience in media and content creation, Zac has worked as a journalist, lead writer, and content strategist for national-level media outlets.
He has participated in major news events, in-depth investigations, and long-form reporting, developing sharp insight into information architecture, character storytelling, and social narratives.
His work spans documentary, feature stories, and cultural content, receiving multiple forms of industry recognition.
As a long-term researcher in content strategy and short-video analytics, Zac is skilled in deconstructing narrative logic, visual language, platform algorithms, and viral communication frameworks.
Projects he has planned or supervised have produced multiple videos with tens of millions of views (with a single video surpassing 30 million), giving him extensive experience in cross-cultural communication, international media operations, and creative content development.
Zac currently focuses on:
Cross-cultural storytelling between China and Australia
Short-video expression training and content logic systems
Documentary and non-fiction narrative development
Young creator development and community media education
He is committed to presenting meaningful stories in more contemporary, accessible, and impactful ways, playing an important role in the development of media education and creative storytelling in Australia.
Lucy Han is a Sydney-based event strategist, cross-cultural project initiator, and co-founder of the Australian School of New Media.
She has led major city-level cultural events across iconic venues such as Sydney Town Hall, the Hilton, and the Sydney Opera House.
Lucy specialises in building bridges between diverse communities, government bodies, business chambers, media organisations, and the arts sector, transforming complex cross-cultural initiatives into high-impact public events.
Her core areas of expertise include:
Large-scale event direction and urban cultural curation
Cross-cultural communication and brand storytelling
Community media education and content incubation
Documentary and narrative content development
Lucy is currently leading the documentary project Her Journey Down Under, which explores themes of women’s empowerment, multicultural identity, and migrant experiences.
She continues to drive cross-cultural education and media literacy programs throughout Sydney, contributing significantly to the city’s multicultural creative landscape.
OUR ACHIVEMENTS
Insights & Impact
Explore success stories and industry updates from School of New Media. From personal IP transformations to brand collaborations and political campaign strategies, we showcase measurable results and compelling testimonials. Stay informed with our latest news, media features, and expert insights through embedded articles, video content, and event highlights.
